[Proposal] DayOneDream × CONX K-Content Pilot Fund

Original Proposal Text

1. Overview This proposal is a request for Community Pool support to execute an RWA fund based on K-Content IP through MDW Media, Inc. (hereinafter “Issuer”), a subsidiary of DayOneDream Group. The fund operates as a zero-interest token lending structure in which the CONX principal is recovered through revenues generated from the production and distribution of one short-form drama series. The fund leverages the issuance infrastructure and global distribution network that DayOneDream has already validated through the $CNCRT Concert STO Fund in 2025, which completed the full cycle of $3.22M issuance and maturity repayment. 2. Participating Entities & Operational Structure The fund is operated with the Issuer at the center, through the following division of roles: MDW Media, Inc.: Issuing entity. A Delaware SPV under DayOneDream. All assets, revenues, and obligations related to this fund are ring-fenced within MDW Media and operated independently from the parent company and external entities. DayOneDream: Overall IP structure design and operations. An entertainment company holding IP in K-POP and video content, with an operational track record of completing the full issuance and maturity repayment cycle of the $3.22M $CNCRT Concert STO Fund in 2025. Studio HIM: Dedicated content production. Holds a drama production track record including Disney+ “Connect”, ENA “Dear Harry”, MBC “Kkondae Intern”, and an in-house VFX/CG team. Wavist: Global RWA platform. DayOneDream’s global platform responsible for product management, issuance technology, and investment fund flow management. CONX: Mainnet infrastructure and base currency ($CONX) provision. Following governance approval, this alliance plans to officially announce the launch of the K-Content RWA category through a joint PR initiative. 3. Underlying Asset Title: “My Boyfriend is a Top Star” Cast: Lee Min-hyuk (BtoB), Shin Ji-won (Berry Good Jo Hyun). The existing fanbase of the lead cast functions as an initial viewership acquisition channel without additional marketing costs. Production Specifications: 90 seconds × 50 episodes Production Schedule: Filming: July 2026 → Broadcast: September–October 2026 → Overseas promotion: December 2026 Recovery Structure: Short-term recoupment asset with recoupment possible within 60 days to 12 months post-launch. Cost Efficiency: The Issuer Group (DayOneDream · Studio HIM) has internalized the entire value chain—IP, management, production (including VFX/CG), and distribution—eliminating outsourcing margins. Logline: A romantic comedy that begins when a Hallyu top star becomes entangled with a top screenwriter who has concealed their identity to work undercover as his manager. 4. Capital Support Request To operate this fund, the following Community Pool support is requested from the CONX community: Requested Amount: $CONX equivalent to KRW 250,000,000 Quantity Determination Method: The quantity of CONX shall be determined based on the time-weighted average price (TWAP) of $CONX published on CoinMarketCap over the 7 days immediately preceding July 8, 2026, thereby finalizing the $CONX quantity equivalent to KRW 250,000,000. Nature of Funds: Zero-interest token loan with a 1-year maturity. For detailed settlement structure, refer to Section 5. Use of Funds: Production and issuance operating expenses for the short-form drama “My Boyfriend is a Top Star” (total KRW 250 million) Repayment Standard: $CONX equivalent to KRW 250,000,000. The $CONX quantity shall be calculated based on the TWAP published on CoinMarketCap over the 7 days immediately preceding July 8, 2027. Reporting Obligations: The Issuer will publicly disclose production progress and distribution contract status to the CONX community on a quarterly basis. 5. Settlement Structure 5.1. Settlement Waterfall All revenues generated from this fund shall be applied in full toward CONX recovery until 100% of the KRW 250,000,000 principal is recovered. Prior to full recovery, neither the Issuer nor any participating entity shall receive any share of revenues. 5.2. Three-Layer Defense Mechanism Principal recovery viability is secured through the following three stages: Stage 1 — Distribution Pre-Sales (6–12 months post-launch): Definitive initial Minimum Guarantee (MG) is secured through exclusive and non-exclusive distribution agreements leveraging the global network. Stage 2 — VOD Monetization (approx. 1 year post-launch and beyond): The Issuer receives up to 50% of in-app purchase revenues. Accumulated and applied toward recovery if Stage 1 falls short. Stage 3 — Ancillary Business: If Stages 1 and 2 are insufficient, ancillary revenues within the Issuer Group (DayOneDream), including OST music, fan meetings, and merchandise, are utilized as supplementary recovery sources. 5.3. Settlement Process Fund Disbursement: Based on the TWAP published on CoinMarketCap over the 7 days immediately preceding July 8, 2026, the quantity of $CONX equivalent to KRW 250,000,000 shall be determined. The $CONX will then be received in a wallet designated by MDW Media and converted into KRW and disbursed through Pledge Inc., MDW's settlement agent. Repayment obligations and asset segregation shall remain with MDW. Production: MDW Media, Inc. → Pledge Inc. (Settlement Agent) → Studio HIM (Production Fund Disbursement) Distribution: Delivery to global short-form drama platforms (DramaBox, ReelShort, VIGLOO, etc.). Revenue secured via MG or in-app purchases. Settlement: Based on the TWAP published on CoinMarketCap over the 7 days immediately preceding July 8, 2027, fiat revenues are converted back into $CONX and remitted to the CONX designated wallet, with on-chain disclosure. 6. Recovery Period & Extension Provisions The target recovery period for this fund is one year from the date of proposal submission. If the KRW 250,000,000 principal is not fully recovered within the settlement period, the Issuer shall automatically extend the settlement period once (by one year) until recovery is complete, applying all generated revenues toward principal recovery. During the automatic extension period, quarterly recovery progress reports will be provided. Upon full principal recovery, the Issuer shall publicly disclose the termination of remaining settlement obligations to the CONX community. If principal recovery is not completed at the end of the one-year automatic extension, the Issuer shall submit a follow-up resolution plan to the CONX community, and a final resolution shall be determined within a maximum of 3 months through CONX governance internal deliberation and a final written agreement between the Issuer and the CONX community. In the event that mutual agreement is not reached, the matter shall be resolved through arbitration proceedings under Singapore law and the arbitration rules of the Singapore International Arbitration Centre (SIAC). 7. Expected Outcomes This proposal provides the following functional benefits to the CONX ecosystem: $CONX Transaction Generation: Fiat → $CONX transactions occur during quarterly settlements, contributing to the expansion of $CONX on-chain usage. Establishing K-Content RWA Category Precedent: This represents the first CONX-based RWA case combining a short-term recoupment asset (short-form drama) with a verified track record. K-Content Fandom On-Chain Onboarding: The cast and series fanbase may be channeled into CONX wallet users. For quantitative validation of this fund’s results, the Issuer will publicly disclose the following metrics on a quarterly basis: Principal recovery progress rate (% in KRW terms) Quarterly recovery amount (in $CONX quantity and KRW equivalent) $CONX on-chain transaction details generated during settlement 8. Roadmap Phase 0 (2026 Q3): Governance approval of this pilot fund and joint PR announcement Phase 1 (2026 Q3–Q4): Pilot fund execution. Short-form drama production, distribution, and settlement cycle verification Phase 2 (2027): Launch of Fund No. 1 (KRW 500M+ scale), expansion of global platform distribution Phase 3 (2028–): Operation of large-scale funds (KRW 5B–50B scale) 9. Conclusion This proposal represents a pilot phase that for the first time validates the settlement cycle of a short-form drama RWA fund, combining DayOneDream Group’s IP operation capabilities—verified through the $3.22M issuance and maturity repayment cycle of the $CNCRT Fund—with CONX’s on-chain infrastructure. Principal recovery stability is secured through a 1-year maturity zero-interest token lending structure and a three-layer defense mechanism. Upon full principal recovery, the initiative will advance to expand subsequent funds as the standard model for the K-Content RWA category. We respectfully request the review and support of the CONX community. This proposal does not represent a structure in which the CONX Foundation or community guarantees production, operations, revenues, or repayment. All responsibilities for execution and repayment of this fund are vested in the Issuer.